Add to ORKGWhat is a brand and what are the grammatical and functional characteristics of a brand-name? Defined as a kaleidoscopic epitome of the modern communicative age, the trademark is described here at the light of the cognitive paradigma
Brand names are analyzed as special pragmatic verbal signs which have lexical meanings, as they are ...
In this article, the conceptual consideration of the concept of branding, which according to the aut...
Until now, the academic world has not studied the major role which the professional branding manager...
The phenomenon of branding is probably as old as organized trade itself; it could in fact be as old ...
The study of the brand as a phenomenon of modern consumer society is explained due to its widespread...
1. the form and the brand In the universe of mass consumption culture at the end of the millennium, ...
Brand is a complex phenomenon. Though brands have been widely discussed and debated in academic worl...
The increasing importance of brand identity uggests a heifgtened need to create effective new brand ...
The everchanging world requires brand names which will not fade into insignificance the in a shor...
Through a case study approach, and of course a metaphorical approach, the book proposes a vision of ...
The aim of this paper is to examine the interplay between marketing tools and the linguistic propert...
In this article, we have tried to describe the process and mechanism of the nomination of brand name...
Brand image constitutes one of the most salient, over-defined, heavily explored and multifariously o...
Abstract – Whether it is a product, a service, a company or a website, there is always a name behind...
According to an original approach, that combines some basic marketing concepts with the broader visi...
Brand names are analyzed as special pragmatic verbal signs which have lexical meanings, as they are ...
In this article, the conceptual consideration of the concept of branding, which according to the aut...
Until now, the academic world has not studied the major role which the professional branding manager...
The phenomenon of branding is probably as old as organized trade itself; it could in fact be as old ...
The study of the brand as a phenomenon of modern consumer society is explained due to its widespread...
1. the form and the brand In the universe of mass consumption culture at the end of the millennium, ...
Brand is a complex phenomenon. Though brands have been widely discussed and debated in academic worl...
The increasing importance of brand identity uggests a heifgtened need to create effective new brand ...
The everchanging world requires brand names which will not fade into insignificance the in a shor...
Through a case study approach, and of course a metaphorical approach, the book proposes a vision of ...
The aim of this paper is to examine the interplay between marketing tools and the linguistic propert...
In this article, we have tried to describe the process and mechanism of the nomination of brand name...
Brand image constitutes one of the most salient, over-defined, heavily explored and multifariously o...
Abstract – Whether it is a product, a service, a company or a website, there is always a name behind...
According to an original approach, that combines some basic marketing concepts with the broader visi...
Brand names are analyzed as special pragmatic verbal signs which have lexical meanings, as they are ...
In this article, the conceptual consideration of the concept of branding, which according to the aut...
Until now, the academic world has not studied the major role which the professional branding manager...